Smithsonian
Bringing questions to life.
What happens when you get the chance to be the creative lead for the digital component of the Smithsonian’s first ever national branding campaign? You don’t hold anything back ... and you end up with a boatload of media recognition and awards, including the W3 Awards Best in Show.
The Smithsonian Seriously Amazing campaign, which has since been sunset, set out to attract younger, social media-savvy audiences and to change the perception of the Smithsonian as the “nation’s attic.” With more than 137 million objects in its collection spread over 19 museums, the challenge was to make it playful, interesting to engage with, and able to answer the questions that get asked every day.
My favorite SI-Q: Do zombies really exist?
